The “One commune, one product” program is a program
for economic development in rural areas towards endogenous development and added
value. The Program is also a solution as well as a task in the implementation of
the national target program on new countryside construction. The program has
been carried out in the province and it has initially achieved certain results.
Surveys show that there are 112 types of products in the province participating
in the program and production scale comes in various forms.
However, the progress of the Program is still slow
compared to the reality. The quality of products participating in OCOP and the
added value that are not high and introducing and advertising products are still
limited due to the fact that goods are mainly produced in a small scale; chains
are associated with product consumption, organic agriculture, clean agriculture,
high-tech agriculture, and processing industry; especially, deep processing has
not developed much; some policies in the process of organization and
implementation have not been implemented in a timely and effective manner.
In order to effectively implement the Program in the
coming time, the Standing Committee of the Provincial Party Committee asks
levels of Party committees, Party members, unions, and concerned agencies and
units to continue to fully grasp and seriously follow the guidelines and
policies of the Party and the State on the significance, objectives and
importance of the “One commune, one product” Program; promote propaganda
activities to raise the public awareness of officials, Party members and people
of the “One commune, one product” Program; focus on both leadership and
direction to improve the quality and efficiency of the national “One commune,
one product program” to meet development requirements; pay attention to raising
leaders’ role and responsibilities; concentrate on reviewing the products with
advantages and a large market demand on the basis of helping to expand
production scale and set an orientation to form the products that achieve the
national “One commune, one product” brand name; increase trade promotion, build
a “One commune, one product” image of Dong Nai’s high quality, and safe and
environmentally-friendly products; establish links and joint ventures between
producers and businesses that buy, process and consume products; help with the
construction and development of trademarks, brand names, geographical
indications, improvement of product designs and models, and so on; enhance the
application of scientific and technological advances, especially that of
agricultural technology 4.0 to goods production and services, and the “One
commune, one product” program; take science and technology as a key point to
create a breakthrough, improve quality, and connect with brand building.
Duy Minh (N. Lan)